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How to Sell a Used Wedding Dress: Tips from the Experts


The 2007 Wedding Season is ramping up and the experts at have compiled a list of 'How To's' for successfully selling a used wedding dress online:

Consider selling it before you get married -- "This is a great way to find buyers ahead of time. We have brides who know they would like to sell their used designer wedding dress months before their wedding and post them on our site," says Allison Purvis, President and CEO of "By posting the dress and listing its upcoming availability date, prospective buyers can put it on their watch lists and sellers can make a sale more quickly."

Clean it rather than preserve it -- It is always a good idea to clean the dress rather than preserve it if planning to sell it. Most buyers expect this and want to purchase a dress in pristine condition. This way, the dress is available to take additional photos if asked or in some cases, even try on, if the buyer is local.

Disclose any marks or wear issues -- An online purchaser would like to see any imperfections before making a decision to buy a used wedding dress. By disclosing all stains, tears and other marks accurately within your description helps build confidence in order to close the sale more effectively.

Price it fairly -- The successful sale of a used wedding dress is based on many factors including the designer, overall condition of the dress, year purchased, etc. It is recommended that when selling a dress, to list the dress as soon as possible after marriage to command the highest possible price. "A good rule of thumb is to discount the dress by 30-50 percent off of the original purchase price if the dress is in great condition and go down from there," says Purvis.

Provide your measurements -- Many online buyers are often from other areas and would like to know whether the dress will fit before buying. It is also helpful to indicate how the dress has been altered.

Post great pictures -- Include photos that show why you fell in love with that particular dress and why someone else should too. Be sure to include any close ups of beading or embroidery and the bustle and train.

Respond to inquiries in a timely fashion -- Many prospective buyers will have questions before purchasing. Be sure to provide a daytime and evening contact method and check both frequently. Remember, there are many beautiful dresses posted and a delayed response could result in a missed opportunity.

Visit for more information on how to post your used wedding dress for sale.

Bedminster, NJ (PRWEB) May 1, 2007

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