Bach Enterprises, LLC, announces the official launch of its flagship product, Smart Heel brand heel protectors, the first product available to consumers to protect the delicate heels of women's shoes from suffering damage caused from sidewalk cracks, escalators, curbs, car mats and other abrasive surfaces.
Smart Heel takes less than two seconds to slip on before the wearer leaves home and then slides off in a snap when she reaches her destination. Following the introduction of Smart Heel during NYC's fashion week in February, women across the country have been able to purchase Smart Heels from its Web site,
www.smartheel.com.
Any woman who has worn high heels knows that the heel, especially a thin one, is the easiest part to damage--and next to impossible to completely restore--whether the shoe costs $50 or $500. No one knows this better than Stacie Urbach, inventor of Smart Heel and co-founder and President of Bach Enterprises: "Living in New York City, I walk a lot and constantly scrape my high heels. I have even torn a heel just walking from a taxi to a restaurant," she says. "When I've had them professionally repaired, usually a $40 expense, my leather-covered heels still come back with a seam or discoloration, and the heels with silk, suede or enamel coverings are completely ruined."
Thanks to stylish shows like Sex and the City and magazines like Lucky, many women are spending more on their footwear collection. Over and above that investment, Urbach has found that women often develop an attachment to shoes that are irreplaceable once the season is over. She can relate: "My unsalvageable shoes have been sitting in my closet collecting dust since I can't bear to part with them," she says.
It was Urbach's frustration of constantly ruining her heels and accumulating shoes beyond repair that inspired Smart Heel. After damaging a brand-new pair of pricey designer shoes only moments after walking outside, Urbach had a revelation that there should be something that prevents this kind of damage. An exhaustive search for an existing product yielded no results, so she took matters into her own hands to develop a device that could spare high heels the destruction caused by normal use.
Says Urbach: "As a devoted 'shoe person,' I knew that I wanted a product that not only protected my heels, but one that didn't detract from the beauty of my favorite pairs. It was also important for it to be easy to put on and take off so I could show off my fabulous footwear."
With this in mind, she contracted a local design firm to engineer the perfect heel protector, along with compact packaging that could also be used to neatly store the Smart Heels in a handbag. After personally testing almost 10 different prototypes for efficacy and ease of use, Urbach found the winning combination of strength, simplicity and style. The first model to be developed, "Tango," is in production in clear and black versions that blend in with any shoe and fits thin 3- to 4-inch heels. Bach Enterprises is currently developing additional models to protect virtually all the high heel types on the market.
New York, NY (
PRWEB) April 26, 2007
