' most recent denim collection benefits the charity Kids of Kilimanjaro. The latest season's pockets are uniquely marked with green stitching to show the particular part of the world the label is supporting, which happens to be Africa this season. Previous seasons have included Cambodia.
Style, sophistication, celebrity appeal, and social consciousness -- all in a pair of jeans, Pierce Jeans. In little more than a year, one of most flattering new denim lines has taken command of the clothing industry by providing comfort, quality and innovative style to every woman that pulls on a new pair of Pierce Jeans, and has already garnered a huge cult celebrity following.
Hollywood trendsetters such as Eva Longoria and Lindsay Lohan have called their Pierce Jeans favorites because the jeans make them look great, and they know their comfort comes with a conscious. Unlike other world-class designers, David Hwang, CEO of Pierce Jeans, took the advice of a child; his own son, Pierson, when he established the line that features about 40 pieces, including jeans, capris, vests, skirts. Hwang's son simply and innocently asked his father to design and sell clothing to help children of the world who are "desperate, hungry and unfortunate."